
Certain things need time to come into their own. Cheese for example, or wine, Grappa, even men. And not seldom the same applies to brands. To many companies this time element poses the first real obstacle. Yet it is quite simple, really. In a world in which people are bombarded daily by gazillions of images, status updates and changes of all kind, time has become a costly commodity. One of the few luxuries that cannot be bought with money (or expensive campaigns). “Genuine time investment” Continue »

The scene is set above the rooftops of Paris. It is early morning, and a slender, almost elfin figure is leaning against a vermilion chimney pot; a young woman with long, silken, black hair and immaculate, almost porcela... Continue »

Along with the fall The Brander is returning to its weekly pattern: after the summer months, during which our correspondents revealed glimpses behind the scenes of various brands in Bali, Hong Kong and New York on a bi-w... Continue »
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