Tessa Pfenninger

Born in London, Tessa Pfenninger studied linguistics and translation at the SAL in Zurich. She grew up bilingually and, as a professional language services specialist, is in charge of all translations and text adaptations for The Brander journal.

Bild/Picture Juli Zeh - The Kellogg’s Trauma

Juli Zeh - The Kellogg’s Trauma

“Kellogg’s!” Paradise’s name on earth. Except that we never got Kellogg’s, at least not at home, so we had to resort to the generosity of our friends’ parents who would let us sleep over on weekends. In the mornings, said friends’ mothers would then watch us in amazement as we gobbled down six or seven bowls of Smacks or Frosties, slumping round-backed in our seats, gazing fixedly at the back of a Kellogg’s cereal box, and devouring the both pointless yet fascinating trivia shown there. Continue »

Bild/Picture Getting Priorities straight

Getting Priorities straight

Priorities need to be set, day in, day out; by the hour, by the minute, in fact almost non-stop. Get up and go for a run, or turn around and grab a few more Zs? Let that great idea you just came up with mature for a day,... Continue »

Bild/Picture Sarah

Sarah's Bag – From Social Project to International Success

Lebanese Designer Sarah Beydoun makes trendy ethical. Continue »

Bild/Picture Sandqvist – Not Just about Bags: A Swedish Philosophy of Fashion

Sandqvist – Not Just about Bags: A Swedish Philosophy of Fashion

“Learning by doing, doing by learning.” Continue »

Bild/Picture UrbanFarmers – Fresh from the Rooftop

UrbanFarmers – Fresh from the Rooftop

Modern urban farmers Roman Gaus and his team have developed a rooftop farming system to transform unused urban space into fertile agricultural zones Continue »

Bild/Picture Chef Studio by Eddy – Undercover Passion

Chef Studio by Eddy – Undercover Passion

From Public to Private – Celebrity Chef Eddy Leung Cooks for a Wide Audience Continue »

Bild/Picture Zooba – A Culinary Gem in the Heart of Cairo

Zooba – A Culinary Gem in the Heart of Cairo

Chris Khalifa, founder of the trendy Egyptian restaurant chain, wants everyone to feel at home in his bistros. Continue »

Bild/Picture Stutterheim – Embracing the Rainy Weather

Stutterheim – Embracing the Rainy Weather

The wind and waterproof raincoats made by Alexander Stutterheim stand for both tradition and sustainability. Continue »

Bild/Picture Handmade in France: Rubber Boots by Aigle

Handmade in France: Rubber Boots by Aigle

Once upon a time, the rubber boots Aigle manufactures were made mainly for French farmers. Today they are coveted by trendsetters around the globe. Continue »

Bild/Picture The Age of Approachability

The Age of Approachability

Some things will never change: anything involving children, animals and bare skin instantly triggers our attention, and we stop to take a second look. In all probability people's basic needs have remained consistent thro... Continue »

Bild/Picture Königliche Porzellan-Manufaktur

Königliche Porzellan-Manufaktur

The Royal Porcelain Manufactory where great German artists and architects designed porcelain is a national treasure that still exists thanks to Jörg Woltmann – and his gut feeling. Continue »

Bild/Picture Strudelhaus Poushe  – Eastern European Pastry Promotes New Perspectives

Strudelhaus Poushe – Eastern European Pastry Promotes New Perspectives

With their Bulgarian cuisine, Ivanka and her three daughters Violeta, Vassilena, and Vania provide a mouth-watering opportunity to explore new horizons. Continue »

Bild/Picture Take Love, Bread, and a Dash of Enthusiasm

Take Love, Bread, and a Dash of Enthusiasm

Charlotta and David Zetterström: "Bread has to be smelled and tasted. These sensations can’t be reproduced in an ad." Continue »

Bild/Picture More class, please!

More class, please!

Bona fide class is rare. Immediately apparent, it still shows even when nobody is looking on. There's nothing that impresses me more than people who are inherently considerate, and treat themselves and those they interac... Continue »

Bild/Picture Stoned Cherrie – Filling the Gap with an Afro-urban Brand

Stoned Cherrie – Filling the Gap with an Afro-urban Brand

Stoned Cherrie stands for women's fashion. A fashion that emphasizes the female figure and combines local materials with universal, timeless, geometrical patterns. Continue »

Bild/Picture Fiona Bennett: "A hat is the icing on the cake."

Fiona Bennett: "A hat is the icing on the cake."

With inexorable creativity, Germany's best-known milliner crowns celebrities and style mavens Continue »

Bild/Picture Faye

Faye's Wonderland – Studio Toogood

«Everything I do should always be brave and extraordinary in some way, and I don't want it to look like anything else that you've seen before.» Continue »

Bild/Picture Tamy Glauser – Anything but In-Between

Tamy Glauser – Anything but In-Between

A Bernese model pushes boundaries with her unorthodox looks Continue »

Bild/Picture Jewelry by Alex Monroe – Handmade in the UK

Jewelry by Alex Monroe – Handmade in the UK

«You have a certain personality, determining whether you choose to throw yourself into something or sit around and watch television all day.» Continue »

Bild/Picture Ravinder Bhogal – Cook in Boots

Ravinder Bhogal – Cook in Boots

Pleasure and responsibility are not necessarily mutually exclusive. Continue »

Bild/Picture The Key Players

The Key Players

Some things never change and one of those things is playing by the rules. Then as now it was the done thing to abide by certain rules, even when we were children and still pretty carefree: first your homework, then get ... Continue »

Bild/Picture Orlando Bassi – The Boy Who Wouldn’t Grow Up

Orlando Bassi – The Boy Who Wouldn’t Grow Up

Making it look like child’s play, the special effects makeup artist ended up creating his own small film industry in Bali. Continue »

Bild/Picture The Gantenbein Winery – A Taste of Happiness

The Gantenbein Winery – A Taste of Happiness

Winegrowers Martha and Daniel Gantenbein on their life amidst the vines Continue »

Bild/Picture Leica – The Most Magnificent Shooting Equipment in the World

Leica – The Most Magnificent Shooting Equipment in the World

Once a revolutionary and a Waldorf school teacher, now an entrepreneur and a cowboy: Andreas Kaufmann saved iconic photography brand Leica from going under. Continue »

Bild/Picture At Your Service!

At Your Service!

Service and performances are rather like mozzarella. Without a bit of added flavor they're pretty bland. Mozzarella needs basil, tomatoes and a dash of balsamic vinegar to engage our taste buds. Concepts like service and... Continue »

Bild/Picture The Omnia – An Alpine Sanctuary

The Omnia – An Alpine Sanctuary

Philippe Clarinval's unique service concept in this one-off mountain hotel in Zermatt ensures his guests of the highest level of comfort and well-being. Continue »

Bild/Picture Classicon: A Podium for Design Objects

Classicon: A Podium for Design Objects

Ten years ago, Oliver Holy started managing the brand that has come to stand for exclusive furniture design worldwide. Continue »

Bild/Picture Blind Barber – Makes the Cut

Blind Barber – Makes the Cut

For centuries, the barbershop was the ordinary man's safe haven – until the 1970s, when it almost entirely disappeared. In New York, this oasis of unconstrained masculinity now celebrates its renaissance. Continue »

Bild/Picture Noritaka Tatehana – Extreme Shoemaker

Noritaka Tatehana – Extreme Shoemaker

Designed and handcrafted in a Tokyo bachelor pad: The iconic platform shoes that elevated Lady Gaga’s brand even higher and drew international attention to her designer. Continue »

Bild/Picture Keep the Pace

Keep the Pace

No mistake about it: I enjoy speed, the thrill of acceleration – living and working at a rapid pace. People who take decisions and live their life proactively, have fascinated me for as long as I can remember. Whereas ... Continue »

Bild/Picture Ottolenghi: The New Vegetarian

Ottolenghi: The New Vegetarian

Yotam Ottolenghi is a master at transforming simple, fresh market produce into spectacular culinary delights. Continue »

Bild/Picture Heurtault – The Passionate Umbrella-Maker

Heurtault – The Passionate Umbrella-Maker

Originally from the south of France, Michel Heurtault restores, reconstructs and manufactures luxury umbrellas in his little atelier in Paris. Continue »

Bild/Picture Design Hotels – Connecting the Dots

Design Hotels – Connecting the Dots

Claus Sendlinger has been marketing innovative and customized hospitality since 1993 Continue »

Bild/Picture Thomas Meyer – Brands of My Childhood

Thomas Meyer – Brands of My Childhood

Next year I'll be turning forty. High time to do certain things and contemplate certain others. Such as how some brands have changed since I was a child, and not always for the better. It's not just because I've gotten o... Continue »

Bild/Picture Nice and Easy

Nice and Easy

A line. A dot. An edge. Conscience. Marriage. Laws. There are many things that create boundaries and mark them at the same time. Whether these are of a political, cultural, social or geometric nature. Probably as many re... Continue »

Bild/Picture Shang Xia: The Pinnacle of Chinese Lifestyle

Shang Xia: The Pinnacle of Chinese Lifestyle

Artist Jiang Qiong Er takes "Design – Made in China" to unheard-of heights. Continue »

Bild/Picture Keep it real!

Keep it real!

Have you ever thought what you would do if, all of a sudden, you had the chance to change a major decision you made in the past? What if: you had studied an entirely different subject, taken that job offer in Asia, follo... Continue »

Bild/Picture Bellocq – The Tea Artisans

Bellocq – The Tea Artisans

With their exceptional sense of style, Heidi Johannsen Stewart and Michael Shannon blend tea of the finest quality to create an enchanting realm of experience. Continue »

Bild/Picture Mykita – When the Crew

Mykita – When the Crew's Happy, the Ship Stays on Course

Founded ten years ago by the four friends Philipp and Daniel Haffman, Moritz Krueger and Harald Gottschling, the Berlin eyewear manufacturer Mykita has been on the road to success from day one. Continue »

Bild/Picture Brooklyn Brine – The Pickle Maker

Brooklyn Brine – The Pickle Maker

What does a laid-off cook from Brooklyn do to find a fresh opportunity? He starts a pickle company – what else? Continue »

Bild/Picture Little Black Dress – Shows True Color

Little Black Dress – Shows True Color

Joanna Skoczylas and Eliane Diethelm set about reinterpreting the timeless classic "la petite robe noire" in every single collection they create. Continue »

Bild/Picture Tossa – A Brand in Flux

Tossa – A Brand in Flux

Sonia Loosli and Beat Hübscher gradually established their furniture brand on the banks of the river Töss over the course of time. Today, the brand is poised for the next transition. Continue »

Bild/Picture The Brander Book – only a few copies still available

The Brander Book – only a few copies still available

A Collection of 29 Stories of Extraordinary Brand Creators Continue »

Bild/Picture Bachtellachs ‒ Going against the Flow

Bachtellachs ‒ Going against the Flow

On a small fish farm in a valley by the Bachtel, a modest mountain in the Canton of Zurich, Yves Christian Sacher breeds Bachtellachs, or Bachtel salmon, a fine freshwater fish that is destined for upscale gastronomical ... Continue »

Bild/Picture Bipolar Worlds

Bipolar Worlds

Shades of gray are seldom unfashionable and currently quite trendy, especially in the field of literature. Generally I find gray has a lot going for it. Classical and unassuming, even in the opinion polls gray zones do n... Continue »

Bild/Picture Hüttenpalast ‒ The Slightly Different Hotel

Hüttenpalast ‒ The Slightly Different Hotel

Silke Lorenzen and Sarah Vollmer's Berlin hotel offers unusual overnight accommodation. Continue »

Bild/Picture Catherine Malandrino ‒ A Fashion Fairy Tale

Catherine Malandrino ‒ A Fashion Fairy Tale

Self-possessed French fashion princess advances to grande dame of the international fashion scene. Continue »

Bild/Picture A Day in the Life of ...

A Day in the Life of ...

Picture this: You, one-of-kind you, are promenading along Zurich\'s Bahnhofstrasse. It\'s a beautiful day. You feel fantastic, unique – and you look it. People turn their heads to get a better look. Some even stop to s... Continue »

Bild/Picture Three Brothers, Three Stars: Joan, Josep, and Jordi Roca

Three Brothers, Three Stars: Joan, Josep, and Jordi Roca

Playful creativity, genuine hospitality, and authenticity are the main ingredients in top-tier restaurant El Celler de Can Roca in Girona, Spain Continue »

Bild/Picture Schmidttakahashi – Stories Woven by Time

Schmidttakahashi – Stories Woven by Time

Making fresh use of old clothes, two Berlin designers create new fashion. Continue »

Bild/Picture Ticketsbar – Gourmet Cuisine at a Reduced Rate

Ticketsbar – Gourmet Cuisine at a Reduced Rate

Albert Adrià creates one-of-a-kind tapas, making the delights of gourmet cuisine accessible to all. Continue »

Bild/Picture Beliefs, Love, Branding

Beliefs, Love, Branding

Once upon a time, I worked in an office with an extremely short-fused colleague. Instead of thinking for himself, he tended to ask questions out aloud. Does someone know why? Does anybody know what? Where is ... anyway? ... Continue »

Bild/Picture Hôtel Americano - A Home Away from Home

Hôtel Americano - A Home Away from Home

Good fortune is never random, even if it does play a crucial role in the best of success stories. Continue »

Bild/Picture Mutterland: Part German-Style Delicatessen, Part Corner Shop

Mutterland: Part German-Style Delicatessen, Part Corner Shop

"To make something happen you have to give it your all," says Jan Schawe, founder and owner of Mutterland, literally "motherland." Continue »

Bild/Picture Brands and Music

Brands and Music

Using music to give a brand an additional emotional dimension makes good sense. Ideally, however, this process should only be viewed as an additional branding feature: music cannot replace core values. Audio branding is... Continue »

Bild/Picture Home to go

Home to go

Home means something different to all of us. “Anywhere I lay my head, I’m gonna call my home,” Tom Waits sings. For others, home is where you can sit down to breakfast in your pajamas. Where voices sounds familiar,... Continue »

Bild/Picture Not for the Masses – Oriol Balaguer

Not for the Masses – Oriol Balaguer

The modest master chocolatier from Spain Continue »

Bild/Picture Güzin Kar – I think, therefore I Eames

Güzin Kar – I think, therefore I Eames

When, as a child, I went with my parents to visit family friends on Sundays, an event that occurred more frequently than I would have liked, I knew from the outset that during the critique, which inevitably followed the ... Continue »

Bild/Picture Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug

Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug

The two creative minds behind the three rings of Bugaboo. Continue »

Bild/Picture Hermès – The Keepers of Savoir-Faire

Hermès – The Keepers of Savoir-Faire

Founded in 1837, today Hermès is one of the most profitable and successful luxury goods manufacturers in business. Continue »

Bild/Picture Nota Bene: Elaine and Anthony Lassman

Nota Bene: Elaine and Anthony Lassman

Two Crusaders on Their Quest for Perfection Continue »

Bild/Picture The Fifty/Fifty Pact

The Fifty/Fifty Pact

We have it all: a flat screen, a smartphone, a job, a car and an (unused) gym membership. More than enough. And yet, we still want more. More success, more money, more clicks, more “likes”, more friends. The urge to ... Continue »

Bild/Picture Alain de Botton - Rebranding Psychotherapy?

Alain de Botton - Rebranding Psychotherapy?

For centuries in the West, there was a figure in society who fulfilled a function that is likely to sound very odd to modern secular ears. He (there were no she's in the role) didn't sell you anything or fulfill any mate... Continue »

Bild/Picture Leyla Piedayesh – a dreamer with both feet firmly on the ground

Leyla Piedayesh – a dreamer with both feet firmly on the ground

Lala Berlin finds inspiration in the city streets. And on the Internet. Continue »

Bild/Picture On Time

On Time

Certain things need time to come into their own. Cheese for example, or wine, Grappa, even men. And not seldom the same applies to brands. To many companies this time element poses the first real obstacle. Yet it is quit... Continue »

Bild/Picture Titoni: A Watchmaker Who Doesn

Titoni: A Watchmaker Who Doesn't Peddle Dreams

Long before his competitors, Daniel Schluep, owner and director, positioned their high-quality watches in China. Continue »

Bild/Picture Beachwear label Totem – surfer chic from Ipanema

Beachwear label Totem – surfer chic from Ipanema

Surfing changed his life, his view of the world – and gave Brazilian Fred d'Orey the inspiration to become a successful fashion entrepreneur. Continue »

Bild/Picture Maison Fabre – Handmade for hands

Maison Fabre – Handmade for hands

Jean-Marc and Oliver Fabre cultivate their family’s longstanding tradition of producing fine leather accessories. Continue »

Bild/Picture hOmE – the explorers

hOmE – the explorers

Evan and Oliver Haslegrave combine craftsmanship and architecture to discover something unexpected every single day. Continue »

Bild/Picture Figlmüller – Home of the Schnitzel

Figlmüller – Home of the Schnitzel

Viennese siblings Hansi and Thomas Figlmüller have never expected success to be handed to them on a platter. A modern approach and traditional values are the key ingredients in their business recipe. Continue »

Bild/Picture Fisker - Green just got sexy

Fisker - Green just got sexy

Cars like the Aston Martin DB9 and the BMW Z8 served to establish his reputation. Now, Henrik Fisker is attempting to revolutionize the automobile industry. Continue »

Bild/Picture The Meaning of Numbers

The Meaning of Numbers

So here we are at the start of a brand new year: 2012 - two thousand and twelve. What does it hold in store for us? If we consult the meaning of numbers we find the following information: In mathematics 12 is consid... Continue »

Bild/Picture Playmobil  – A small world that triggers big adventures

Playmobil – A small world that triggers big adventures

"Our concept has a special ingredient in it that other toys don't have. It sparks the imagination," says Playmobil boss Horst Brandstätter. Continue »

Bild/Picture Garance Doré ‒ the girl next door who became a brand

Garance Doré ‒ the girl next door who became a brand

In June 2006, Garance Doré posted her first entry on her web log. In the meantime, she has become the most famous female fashion blogger in France, maybe even in the world. Continue »

Bild/Picture The art of telling stories

The art of telling stories

The scene is set above the rooftops of Paris. It is early morning, and a slender, almost elfin figure is leaning against a vermilion chimney pot; a young woman with long, silken, black hair and immaculate, almost porcela... Continue »

Bild/Picture Markus Kavka - MTV or: My Life as a Brand

Markus Kavka - MTV or: My Life as a Brand

A few weeks ago, something very strange happened to me. I was doing a gig as a DJ at an open-air techno festival when, at around 8 p.m., a heavy storm broke over the grounds, eventually leading to a blackout. My set was ... Continue »

Bild/Picture The Sartorialist – the ultimate street style journal

The Sartorialist – the ultimate street style journal

Scott Schuman’s photo blog The Sartorialist demonstrates that style is not limited exclusively to the catwalks, but can be found in the streets as well. And for this, fashionistas in the Internet celebrate him as the n... Continue »

Bild/Picture MuseumsQuartier Wien

MuseumsQuartier Wien

How Daniela Enzi and Andreas Miedaner created the cultural label MQ Wien to showcase other brands. Continue »

Bild/Picture Le Labo - Revolutionizing Perfume

Le Labo - Revolutionizing Perfume

Fabrice Penot challenges commercial perfumes with his bold concept. Continue »

Bild/Picture The Reklus Cars: From a Boy

The Reklus Cars: From a Boy's Dream to a Grown-up Brand

"We love cars. Nobody works with us just for the money," says Reklus founder Gustavo Mancardo. Continue »

Bild/Picture Back to the weekly pattern

Back to the weekly pattern

Along with the fall The Brander is returning to its weekly pattern: after the summer months, during which our correspondents revealed glimpses behind the scenes of various brands in Bali, Hong Kong and New York on a bi-w... Continue »

Bild/Picture FREITAG – Weathers Every Storm

FREITAG – Weathers Every Storm

The unconventional brand FREITAG not only takes its name from creators Daniel and Markus Freitag: it also rises to every challenge they face. Continue »

Bild/Picture Julia Saner – Final Destination Unknown

Julia Saner – Final Destination Unknown

Although she had never given a career as a model serious consideration, in the space of just a year, Julia Saner has achieved more in the fashion world than most dare hope for in their wildest dreams. Continue »

Bild/Picture Red Hot Chili Peppers

Red Hot Chili Peppers

After seasoning for over 25 years, the Red Hot Chili Peppers have grown just a bit milder. Continue »

Bild/Picture TREE — Because naturally, you wood!

TREE — Because naturally, you wood!

Kate Babington, a Hong Kong citizen who makes new furniture out of reclaimed wood. Continue »

Bild/Picture Bumbu Bali: Superb tropical cuisine

Bumbu Bali: Superb tropical cuisine

How Heinz von Holzen became the ambassador of Balinese cuisine Continue »

Bild/Picture Eternit – a uniquely versatile and timeless material

Eternit – a uniquely versatile and timeless material

Norwegian-born Anders Holte has established Swiss fiber cement, known simply as Eternit in Switzerland, as a premium ecological construction material that is sought after by star architects. Continue »

Bild/Picture The Brander during the summer months

The Brander during the summer months

Almost as many songs have been written about it as about love itself, it is equally longed for, and the minute it finally arrives one starts worrying about detecting signs of its passage, all too soon heralded by brightl... Continue »

Bild/Picture Sibylle Berg - From Aldi to America

Sibylle Berg - From Aldi to America

The parking attendant is a friendly, mature gentleman in his forties. That’s old in Hollywood. He greets clients with unsettling geniality. Is he really that happy or is he an actor? He probably earns about three dolla... Continue »

Bild/Picture Casa Fagliano: Boots for the Sultan of Brunei

Casa Fagliano: Boots for the Sultan of Brunei

An Argentine family establishment with a belief in tradition, not trends – and arguably the best polo boots in the world. Continue »

Bild/Picture Temptation that weighs a few grams only

Temptation that weighs a few grams only

Carine Gilson – From love at first sight to an established brand Continue »

Bild/Picture MOTHER Denim – The fine art of subtle glamour

MOTHER Denim – The fine art of subtle glamour

How Tim Kaeding creates an iconic brand in a saturated market Continue »

Bild/Picture Tina Roth Eisenberg – a modern Swiss Miss

Tina Roth Eisenberg – a modern Swiss Miss

Approachable, genuine, and authentic Continue »

Bild/Picture The art magazine Parkett – the chicken or the egg?

The art magazine Parkett – the chicken or the egg?

Publisher Dieter von Graffenried and the journalistic venture that made art history. Continue »

Bild/Picture Nectar & Pulse – urban nomads with a flair for business

Nectar & Pulse – urban nomads with a flair for business

Tanja Sieder and Carina Schichl talk about soulmates, city trips, and startups. Continue »

Bild/Picture Le Pain Quotidien – Passion and Providence

Le Pain Quotidien – Passion and Providence

How Alain Coumont turned baking bread into a flourishing business. Continue »

Bild/Picture Peter Brabeck – Elevating brand management to an art form

Peter Brabeck – Elevating brand management to an art form

Nestlé’s chairman and former long-time CEO Peter Brabeck-Letmathe explains how a global concern should be run and what strong brands are made of. Continue »

Bild/Picture Delvaux – a brand that predates its homeland

Delvaux – a brand that predates its homeland

Artistic Director Veronique Branquinho upholds the tradition of a strong-minded woman leaving her mark at the illustrious leather goods company Delvaux in Brussels. Continue »

Bild/Picture One bar, one man, one brand – Schumann’s

One bar, one man, one brand – Schumann’s

Germany’s best-known barkeeper has become a living brand along with his premises on Munich’s Odeonsplatz. Continue »

Bild/Picture Fefe Dobson – an outsider in brand territory

Fefe Dobson – an outsider in brand territory

“It’s actually more fun not to be obvious.” Continue »


The Brander is a publication of the Branders Group