Olivia El Sayed

Olivia El Sayed studied German and French at the University of London. Initially employed by a music label in Germany, she also worked as an editor for various online media. Starting with Branders in 2008, she assumed responsibility as Editorial Manager of The Brander publication effective January, 2011.

Bild/Picture Katka and Zuzka Griesbach: “Life is a bag full of emotions.”

Katka and Zuzka Griesbach: “Life is a bag full of emotions.”

In 2005, Griesbach & Co. was founded by two sisters. Today, their luxury leather goods are available in some twenty-odd shops in Switzerland and abroad. Continue »

Bild/Picture Sandqvist – Not Just about Bags: A Swedish Philosophy of Fashion

Sandqvist – Not Just about Bags: A Swedish Philosophy of Fashion

“Learning by doing, doing by learning.” Continue »

Bild/Picture UrbanFarmers – Fresh from the Rooftop

UrbanFarmers – Fresh from the Rooftop

Modern urban farmers Roman Gaus and his team have developed a rooftop farming system to transform unused urban space into fertile agricultural zones Continue »

Bild/Picture Stutterheim – Embracing the Rainy Weather

Stutterheim – Embracing the Rainy Weather

The wind and waterproof raincoats made by Alexander Stutterheim stand for both tradition and sustainability. Continue »

Bild/Picture Strudelhaus Poushe  – Eastern European Pastry Promotes New Perspectives

Strudelhaus Poushe – Eastern European Pastry Promotes New Perspectives

With their Bulgarian cuisine, Ivanka and her three daughters Violeta, Vassilena, and Vania provide a mouth-watering opportunity to explore new horizons. Continue »

Bild/Picture Take Love, Bread, and a Dash of Enthusiasm

Take Love, Bread, and a Dash of Enthusiasm

Charlotta and David Zetterström: "Bread has to be smelled and tasted. These sensations can’t be reproduced in an ad." Continue »

Bild/Picture Fiona Bennett: "A hat is the icing on the cake."

Fiona Bennett: "A hat is the icing on the cake."

With inexorable creativity, Germany's best-known milliner crowns celebrities and style mavens Continue »

Bild/Picture Faye

Faye's Wonderland – Studio Toogood

«Everything I do should always be brave and extraordinary in some way, and I don't want it to look like anything else that you've seen before.» Continue »

Bild/Picture Tamy Glauser – Anything but In-Between

Tamy Glauser – Anything but In-Between

A Bernese model pushes boundaries with her unorthodox looks Continue »

Bild/Picture Jewelry by Alex Monroe – Handmade in the UK

Jewelry by Alex Monroe – Handmade in the UK

«You have a certain personality, determining whether you choose to throw yourself into something or sit around and watch television all day.» Continue »

Bild/Picture Ravinder Bhogal – Cook in Boots

Ravinder Bhogal – Cook in Boots

Pleasure and responsibility are not necessarily mutually exclusive. Continue »

Bild/Picture Orlando Bassi – The Boy Who Wouldn’t Grow Up

Orlando Bassi – The Boy Who Wouldn’t Grow Up

Making it look like child’s play, the special effects makeup artist ended up creating his own small film industry in Bali. Continue »

Bild/Picture The Gantenbein Winery – A Taste of Happiness

The Gantenbein Winery – A Taste of Happiness

Winegrowers Martha and Daniel Gantenbein on their life amidst the vines Continue »

Bild/Picture The Omnia – An Alpine Sanctuary

The Omnia – An Alpine Sanctuary

Philippe Clarinval's unique service concept in this one-off mountain hotel in Zermatt ensures his guests of the highest level of comfort and well-being. Continue »

Bild/Picture Little Black Dress – Shows True Color

Little Black Dress – Shows True Color

Joanna Skoczylas and Eliane Diethelm set about reinterpreting the timeless classic "la petite robe noire" in every single collection they create. Continue »

Bild/Picture Tossa – A Brand in Flux

Tossa – A Brand in Flux

Sonia Loosli and Beat Hübscher gradually established their furniture brand on the banks of the river Töss over the course of time. Today, the brand is poised for the next transition. Continue »

Bild/Picture The Brander Book – only a few copies still available

The Brander Book – only a few copies still available

A Collection of 29 Stories of Extraordinary Brand Creators Continue »

Bild/Picture Bachtellachs ‒ Going against the Flow

Bachtellachs ‒ Going against the Flow

On a small fish farm in a valley by the Bachtel, a modest mountain in the Canton of Zurich, Yves Christian Sacher breeds Bachtellachs, or Bachtel salmon, a fine freshwater fish that is destined for upscale gastronomical ... Continue »

Bild/Picture Hüttenpalast ‒ The Slightly Different Hotel

Hüttenpalast ‒ The Slightly Different Hotel

Silke Lorenzen and Sarah Vollmer's Berlin hotel offers unusual overnight accommodation. Continue »

Bild/Picture Mongrels in Common – Uniting the Disparate

Mongrels in Common – Uniting the Disparate

Livia Ximénez Carillo and Christine Pluess Continue »

Bild/Picture Three Brothers, Three Stars: Joan, Josep, and Jordi Roca

Three Brothers, Three Stars: Joan, Josep, and Jordi Roca

Playful creativity, genuine hospitality, and authenticity are the main ingredients in top-tier restaurant El Celler de Can Roca in Girona, Spain Continue »

Bild/Picture Schmidttakahashi – Stories Woven by Time

Schmidttakahashi – Stories Woven by Time

Making fresh use of old clothes, two Berlin designers create new fashion. Continue »

Bild/Picture Ticketsbar – Gourmet Cuisine at a Reduced Rate

Ticketsbar – Gourmet Cuisine at a Reduced Rate

Albert Adrià creates one-of-a-kind tapas, making the delights of gourmet cuisine accessible to all. Continue »

Bild/Picture Not for the Masses – Oriol Balaguer

Not for the Masses – Oriol Balaguer

The modest master chocolatier from Spain Continue »

Bild/Picture Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug

Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug

The two creative minds behind the three rings of Bugaboo. Continue »

Bild/Picture Nota Bene: Elaine and Anthony Lassman

Nota Bene: Elaine and Anthony Lassman

Two Crusaders on Their Quest for Perfection Continue »

Bild/Picture Leyla Piedayesh – a dreamer with both feet firmly on the ground

Leyla Piedayesh – a dreamer with both feet firmly on the ground

Lala Berlin finds inspiration in the city streets. And on the Internet. Continue »

Bild/Picture Figlmüller – Home of the Schnitzel

Figlmüller – Home of the Schnitzel

Viennese siblings Hansi and Thomas Figlmüller have never expected success to be handed to them on a platter. A modern approach and traditional values are the key ingredients in their business recipe. Continue »

Bild/Picture Dear readers and friends of The Brander,

Dear readers and friends of The Brander,

Season's Greetings from all of us at The Brander to you our favorite readers! And also, a big thank you for your support during the past year which has been the very first for The Brander. We are taking a break for t... Continue »

Bild/Picture MuseumsQuartier Wien

MuseumsQuartier Wien

How Daniela Enzi and Andreas Miedaner created the cultural label MQ Wien to showcase other brands. Continue »

Bild/Picture FREITAG – Weathers Every Storm

FREITAG – Weathers Every Storm

The unconventional brand FREITAG not only takes its name from creators Daniel and Markus Freitag: it also rises to every challenge they face. Continue »

Bild/Picture Julia Saner – Final Destination Unknown

Julia Saner – Final Destination Unknown

Although she had never given a career as a model serious consideration, in the space of just a year, Julia Saner has achieved more in the fashion world than most dare hope for in their wildest dreams. Continue »

Bild/Picture Temptation that weighs a few grams only

Temptation that weighs a few grams only

Carine Gilson – From love at first sight to an established brand Continue »

Bild/Picture Nectar & Pulse – urban nomads with a flair for business

Nectar & Pulse – urban nomads with a flair for business

Tanja Sieder and Carina Schichl talk about soulmates, city trips, and startups. Continue »

Bild/Picture Delvaux – a brand that predates its homeland

Delvaux – a brand that predates its homeland

Artistic Director Veronique Branquinho upholds the tradition of a strong-minded woman leaving her mark at the illustrious leather goods company Delvaux in Brussels. Continue »

Bild/Picture One bar, one man, one brand – Schumann’s

One bar, one man, one brand – Schumann’s

Germany’s best-known barkeeper has become a living brand along with his premises on Munich’s Odeonsplatz. Continue »

Bild/Picture Fefe Dobson – an outsider in brand territory

Fefe Dobson – an outsider in brand territory

“It’s actually more fun not to be obvious.” Continue »

Bild/Picture Marco Campomaggi: «Time does not diminish our products.»

Marco Campomaggi: «Time does not diminish our products.»

With his brand, this nonconformist captures the spirit of the times. Continue »

Bild/Picture Brasserie des Franches Montagnes

Brasserie des Franches Montagnes

Beer maker Jérôme Rebetez – a brand resistant original brews up a storm Continue »

Bild/Picture Kiton – From Label to Brand

Kiton – From Label to Brand

Antonio de Matteis belongs to the new generation at Italian luxury brand Kiton Continue »

Bild/Picture Grappa Berta - Unlike Brothers Follow in their Parents

Grappa Berta - Unlike Brothers Follow in their Parents' Footsteps

In order to retain as much of the pure, unadulterated flavor, Gianfranco and Paolo Berta process the original product as little as possible. Continue »

Bild/Picture Caffè Ferrari – stoking coal instead of raking in the cash

Caffè Ferrari – stoking coal instead of raking in the cash

True passion does not extinguish upon reaching retirement age. That’s why Renato Ferrari simply never stopped working in the trade that ignites his passion: coffee. Continue »

Bild/Picture Wang Chen Tsai-Hsia – between Trend and Tradition

Wang Chen Tsai-Hsia – between Trend and Tradition

The founder of the Chinese fashion label Shiatzy Chen transcends cultural borders with her garments. Continue »

Bild/Picture Simon Jacomet – highflier against the odds

Simon Jacomet – highflier against the odds

Zai, the company with the perfectly formed skis, and its founder: A source of wonder to the design world – and a source of despair to the competition. Continue »

Bild/Picture Michel Péclard – ascends the throne with a dash of courage

Michel Péclard – ascends the throne with a dash of courage

The unconventional restaurateur transformed the traditional confectionary Café Schober into his own brand. Continue »

Bild/Picture Beauty – a double-edged sword

Beauty – a double-edged sword

Xenia Tchoumitcheva’s quest for the whole deal Continue »


The Brander is a publication of the Branders Group