Olivia El Sayed
Olivia El Sayed studied German and French at the University of London. Initially employed by a music label in Germany, she also worked as an editor for various online media. Starting with Branders in 2008, she assumed responsibility as Editorial Manager of The Brander publication effective January, 2011.
Little Black Dress – Shows True Color
Joanna Skoczylas and Eliane Diethelm set about reinterpreting the timeless classic "la petite robe noire" in every single collection they create. Continue »
Tossa – A Brand in Flux
Sonia Loosli and Beat Hübscher gradually established their furniture brand on the banks of the river Töss over the course of time. Today, the brand is poised for the next transition. Continue »
The Brander Book - Available Now!
A Collection of 29 Stories of Extraordinary Brand Creators Continue »
Bachtellachs ‒ Going against the Flow
On a small fish farm in a valley by the Bachtel, a modest mountain in the Canton of Zurich, Yves Christian Sacher breeds Bachtellachs, or Bachtel salmon, a fine freshwater fish that is destined for upscale gastronomical ... Continue »
Hüttenpalast ‒ The Slightly Different Hotel
Silke Lorenzen and Sarah Vollmer's Berlin hotel offers unusual overnight accommodation. Continue »
Three Brothers, Three Stars: Joan, Josep, and Jordi Roca
Playful creativity, genuine hospitality, and authenticity are the main ingredients in top-tier restaurant El Celler de Can Roca in Girona, Spain Continue »
Schmidttakahashi – Stories Woven by Time
Making fresh use of old clothes, two Berlin designers create new fashion. Continue »
Ticketsbar – Gourmet Cuisine at a Reduced Rate
Albert Adrià creates one-of-a-kind tapas, making the delights of gourmet cuisine accessible to all. Continue »
Brands and Music
Using music to give a brand an additional emotional dimension makes good sense. Ideally, however, this process should only be viewed as an additional branding feature: music cannot replace core values. Audio branding is... Continue »
Ready to Roll – Aernout Dijkstra-Hellinga and Max Barenbrug
The two creative minds behind the three rings of Bugaboo. Continue »
Leyla Piedayesh – a dreamer with both feet firmly on the ground
Lala Berlin finds inspiration in the city streets. And on the Internet. Continue »
Figlmüller – Home of the Schnitzel
Viennese siblings Hansi and Thomas Figlmüller have never expected success to be handed to them on a platter. A modern approach and traditional values are the key ingredients in their business recipe. Continue »
The Meaning of Numbers
So here we are at the start of a brand new year: 2012 - two thousand and twelve. What does it hold in store for us? If we consult the meaning of numbers we find the following information: In mathematics 12 is consid... Continue »
Dear readers and friends of The Brander,
Season's Greetings from all of us at The Brander to you our favorite readers! And also, a big thank you for your support during the past year which has been the very first for The Brander. We are taking a break for t... Continue »
The art of telling stories
The scene is set above the rooftops of Paris. It is early morning, and a slender, almost elfin figure is leaning against a vermilion chimney pot; a young woman with long, silken, black hair and immaculate, almost porcela... Continue »
MuseumsQuartier Wien
How Daniela Enzi and Andreas Miedaner created the cultural label MQ Wien to showcase other brands. Continue »
Back to the weekly pattern
Along with the fall The Brander is returning to its weekly pattern: after the summer months, during which our correspondents revealed glimpses behind the scenes of various brands in Bali, Hong Kong and New York on a bi-w... Continue »
FREITAG – Weathers Every Storm
The unconventional brand FREITAG not only takes its name from creators Daniel and Markus Freitag: it also rises to every challenge they face. Continue »
Julia Saner – Final Destination Unknown
Although she had never given a career as a model serious consideration, in the space of just a year, Julia Saner has achieved more in the fashion world than most dare hope for in their wildest dreams. Continue »
The Brander during the summer months
Almost as many songs have been written about it as about love itself, it is equally longed for, and the minute it finally arrives one starts worrying about detecting signs of its passage, all too soon heralded by brightl... Continue »
Temptation that weighs a few grams only
Carine Gilson – From love at first sight to an established brand Continue »
Nectar & Pulse – urban nomads with a flair for business
Tanja Sieder and Carina Schichl talk about soulmates, city trips, and startups. Continue »
Delvaux – a brand that predates its homeland
Artistic Director Veronique Branquinho upholds the tradition of a strong-minded woman leaving her mark at the illustrious leather goods company Delvaux in Brussels. Continue »
One bar, one man, one brand – Schumann’s
Germany’s best-known barkeeper has become a living brand along with his premises on Munich’s Odeonsplatz. Continue »
Marco Campomaggi: «Time does not diminish our products.»
With his brand, this nonconformist captures the spirit of the times. Continue »
Brasserie des Franches Montagnes BFM
Beer maker Jérôme Rebetez – a brand resistant original brews up a storm Continue »
Kiton – From Label to Brand
Antonio de Matteis belongs to the new generation at Italian luxury brand Kiton Continue »
Grappa Berta - Unlike Brothers Follow in their Parents' Footsteps
In order to retain as much of the pure, unadulterated flavor, Gianfranco and Paolo Berta process the original product as little as possible. Continue »
Caffè Ferrari – stoking coal instead of raking in the cash
True passion does not extinguish upon reaching retirement age. That’s why Renato Ferrari simply never stopped working in the trade that ignites his passion: coffee. Continue »
Wang Chen Tsai-Hsia – between Trend and Tradition
The founder of the Chinese fashion label Shiatzy Chen transcends cultural borders with her garments. Continue »
Simon Jacomet – highflier against the odds
Zai, the company with the perfectly formed skis, and its founder: A source of wonder to the design world – and a source of despair to the competition. Continue »
Michel Péclard – ascends the throne with a dash of courage
The unconventional restaurateur transformed the traditional confectionary Café Schober into his own brand. Continue »
The Brander is a publication of the Branders Group
