Everyday brand inspiration




In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!

A month without labels


Coca Cola removed its label from a limited edition of cans for the month of Ramadan. The idea behind the campaign „Let’s Take An Extra Second“ is to denounce the prejudices linked to a name. A powerful message to raise awareness for worldwide prejudice and stereotypes.


Customize your office


London-based architectural practice Innovation Imperative introduces „Tetra shed“, a modular multi-purpose space. As a single module it's a unique garden office, but it's also available as a studio space, kiosk, ticket office, beach hut or tree house. With „Tetra shed“ mobile working becomes easy – and comfortable (it is also available with electric underfloor heating). Get your own unique space, customize it according to your needs and put it wherever you like – why not working somewhere with a nice view?


A new form of self-expression


The new clothing brand Abstract_ lets you create customized clothing based on your stories and emotions. In Abstract_’s online store you’re asked to type out a story while an algorithm will record and analyze your facial expressions using your webcam. Combined with the data taken from the rhythm of your keystroke and specific keywords in your story a textile pattern is created. You can affix it to any of the clothing options available in their online store. „Wearing your heart on your sleeve“ just got a lot more literal. 


Don’t forget to refill!


These gold-winning ads by Ogilvy Colombia remind you to change your printer ink in a hilarious way: Don't let it run out when you need it the most!

 See all ads for Ecofill Printer Cartridges here: digitalsynopsis.com

Did you notice?


Facebook quietly changed its logo for the first time in 10 years. As Howard Belk of branding firm Siegel+Gale says, the new logo is „driven by mobile“, as it’s better suited to viewing on mobile devices.


Shadow play


The works of Belgian artist Fred Eerdekens reveal their complexity and magic only when they are illuminated: When light filters through them, the works unveil hidden messages and give rise to a surprising aesthetic effect.


Eco graffiti


Located in the mountains of Bieszczady in Poland, this graffiti was created without any chemicals. Water under high pressure was used to clean the sediment that was formed during many years. The impressive artwork, commissioned by polish energy supply company PGE, is 91 meters wide and 54 meters high and represents the wild- and plantlife of the area. A perfect synergy of ecology and art!



Easy rider


Welcome our new neighbors from EGO Movement and sneak a peek at their stylish urban E-bikes in their recently launched pop-up store at Rämistrasse 14. Have a test ride and enjoy this easy and joyful way of gliding through the streets.


Dance your way through the city


Is there a better way to explore a city than being guided through it by beautiful people with elegant movements? Photographer Tristan Pope produced a movie with dancers from Zurich Opera House that will take you to a special Zurich-tour showing the city from another angle. 


Eat and swing


London-based designer Christopher Duffy brings the playground into your dining room.

His eco-friendly table with swings is available for up to 12 people and made of walnut and oak wood. Enjoy your meal – and don’t get sick from swinging too much!


One man’s trash is another man’s treasure


Adidas puts its creative force to help raise awareness for ocean pollution. The German sportswear brand recently introduced the world’s first shoe made from recycled ocean waste and illegal deep-sea gillnets. Although the shoe will not be available in this form, other products, made from ocean plastic waste, are planned. A stylish way to make people aware to protect the environment!



Interactive art


The spatio-graphical installation „Antrum“ by Tatiana Plakhova causes associations with living creatures, space objects, and architectural constructions. It is a magical way to mix pure mathematical abstractions with natural shapes to form new entities. Visitors can interact with the fascinating installation by pushing the membrane and playing with the evolving forms.   



Science in the service of art


American scientist Harold Eugene Edgerton intended to make things visible that usually remain invisible for the human eye. His invention of the stroboscope in the 30s made it possible to show extremely fast motion sequences and enabled Edgerton to take these impressive pictures within a fraction of a second.


Fashion in motion


23-year-old fashion designer Grace Wales Bonner sets a new menswear’s agenda with her designs, which are not only beautifully crafted but are also conceived from important concepts and themes. Inspired by Indian and African history and different respresentations of blackness through time she challenges and embraces stereotypes of black culture. Her designs explore masculinity, cross cultural hybridity, and notions of European and African luxury fashion. In her work she cites artists who explore black identity through their work as inspirations, including film maker Melvin Van Peebles or young British painter Lynette Yiadom-Boakye. This fresh approach to fashion makes us already looking forward to her next collection.



Size does matter


Washington-based artist Jon Almeda creates tiny hand thrown ceramics at 2.54cm scale. “Throwing small really allows me to focus on the shape and form of a piece. It’s a very meditative form of creation”, he says. Almeda’s pieces look exactly like their larger version, but are often small enough to sit atop a coin or matchbook. Magical, aren’t they? 


The Brander is a publication of the Branders Group