Everyday brand inspiration




In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!


VIU Flagshipstore · Berlin


“Framing characters” is the slogan which belongs to VIU, one of Europe’s foremost eyewear brands that has been marking its mark within Europe since 2013, providing locals with eyewear designed in Zurich and hand-made in Italy or Japan. Inspired by the brand’s pared-back design philosophy and focus on materiality, VIU presents its marbled, mirrored flagship store on Berlin’s Potsdamer Straße. 

Nike - Unlimited You


Life isn’t about finding your limits. It’s about realizing you have none.



The Beefbar Butcher Shop, Monaco


Definitely everything, including raw meat, can be presented elegantly and sold exclusively. Even though Monaco’s Beefbar has only opened recently, it has a connection with the past. The Butcher Shop is part of the Beefbar restaurant family which, in turn, is one of the many concepts of the Monaco Restaurant owned by the Giraudi Group which has been trading meat around the world since the 1960s. The first Beefbar restaurant opened in Monte Carlo in 2005 coming from an idea of Riccardo Giraudi, the son of Erminio Giraudi.

Ethnic Bride


In her series Ethnic Bride, photographer Ula Kóska brings back the Slavic traditions, however with a range of vivid and modern colors. Culture is at the heart of the artist’s work presented in this series of beautiful portraits - a perfect presentation and a fascinating theme revealing a great talent for visual storytelling and creative presentation. Take a look! 



Wing Sofa by Ákos Huber


A visit of the Louvre Museum influenced Ákos Huber to develop the Wing Sofa, a bent wood "couch" with flexible ropes for the seat. Studying Nike of Samothrace, the marble Hellenistic sculpture of the Greek goddess Nikea, the designer was taken with the lightness of the piece, which are translated into the design of the sofa. The sofa’s shape is made from a beech plywood frame that appears to be slit horizontally down the center. 

Amy Genser


For artists like Amy Genser, paper is pigment. The Connecticut-based artist is specialized in cutting, rolling, and arranging innumeralbe tubes of mulberry paper mounted to Masonite boards reproducing vibrant reef-like canvases. The tightly rolled papers perfectly mimic the forms of sea coral that appears to grow organically in every direction across the canvas.



South Sudan, the newest country to be recognized by the IOC, will have their first-ever Olympic team competing this year in Rio. It is a moment of great pride for the entire nation and for South Sudanese athletes like Margret Rumat Rumat Hassan, who now has the opportunity to compete under their nation’s flag for the very first time and represents Samsung's Official TV commercial - The Chant. Goose bumps! 

CURVES Magazine meets Porsche


Twenty mountain, 9 different Porsche models and four days. These are 3 winning ingredients for the perfect roadtrip, which was recently undertaken by the CURVES Magazine team and like-minded Porsche enthusiasts. Be sure to check out the 2.000 km drive from Timmelsjoch to Sustenpass in this video.

Massimiliano Gioni


The keeper represents an exhibition at the New Yorker new museum focusing on the act of conserving and maintaining items, images and artworks. For all the ones with the passion of collecting, the exposition presents both, valuable and worthless items, bringing together a range of personal souvenirs, private compilations, and unusual collections. The Keeper declares the devotion of the collectors and artists who have installed almost holy and secure heavens for their items and artifacts. 

Monday Lisa


Menja Stevenson


No matter how many subway lines, buses, trams, trains, and other public conveyances we ride, we are rarely left with a positive impression of the upholstery. Interested in this accident-resistant material, the Japanese artist Menja Stevenson began sourcing and creating outfits out of the fabric in 2006 for her project Bustour. The project forced her to persuade German transportation companies to personally ship her the fabric, as they are not commercially available. After finally obtaining the material she designed clothes that aesthetically camouflaged herself within each bus or train interior matching the fabric, capturing the reaction of fellow passengers.



Eduardo Kobra


Coinciding with Rio’s 2016 olympic games, the Brazilian street artist Eduardo Kobra is attempting to set the world guiness record for the largest mural created by a single person. The artist behind the 190-metre long, 15.5 metre tall and 3,000-square-metre mural has used about 1,500 litres of coloured paint and 3,500 cans of spray paint. The piece of art shows five faces as the five continents — a subject which links to the olympic rings.

The Brander is a publication of the Branders Group