Everyday brand inspiration




In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!

Hop hop …


Monday morning wisdom


3D Newspaper Ad


It says: «The Kitchen you are imagining is in HiperCentro Corona.»

Source: http://tinyurl.com/oqr4jox

The age of imitation


The Bondi Hipsters have given the internet a little gift: An interesting response to Miranda Kerr's GQ photo shoot.

The Bondi Hipsters are two Aussie guys with giant beards, their own YouTube channel, and a fashion label. They’ve just released their own, hairier version of the now infamous, very naked GQ shoot with Miranda Kerr. One half of their duo, Dom replicates all of MIranda Kerr's sexy poses.

Some of the photos even include saucy, titillating quotes about his sex life — a satirical take-down of the GQ interview, in which Miranda famously hinted at experimentation in the bedroom.

More images: http://tinyurl.com/nt26n63

April calls


An altered look about the hills
A Tyrian light the village fills
A wider sunrise in the dawn
A deeper twilight on the lawn
A print of a vermilion foot
A purple finger on the slope
A flippant fly upon the pane
A spider at his trade again
An added strut in chanticleer
A flower expected everywhere
An axe shrill singing in the woods
Fern-odors on untravelled roads —
All this, and more I cannot tell
A furtive look you know as well,
And Nicodemus' mystery
Receives its annual reply.

Emiliy Dickinson

Wally Olins


In memory of Wally Olins – charismatic pioneer of modern branding, who continues to be an inspiring idol for all of us branding fellows. 




Dear students...


Schlecky Silberstein: «Heute gratulieren wir der OMM Stuttgart zu ganz viel Haltung. Wenn das jetzt noch ein Exempel aus dem Kurs Viral Marketing war, dann ziehen den nächsten Hut gleich hinterher.»

Couldn't agree more.

Source: http://tinyurl.com/p5o9s6r

New brand ambassador


Lancôme has just announced that Academy Award winner Lupita Nyong'o has been chosen as new ambassadress. «Lupita is an outstanding example of a natural beauty; confident and simply true to herself. She has this special kind of aura both enlightening and deep making her by essence the Lancôme woman, to whom happiness is the most attractive form of beauty.»

Monday morning wisdom




Turning the ice cream into a sweet little monster with eyes! When traditional Taiwanese ice cream style meets Spanish creativity. 

Source: http://tinyurl.com/qjl8rwn

A-Z of Dance


Spring awakening




«Take Me To Church» by Andrew Hozier-Byrne, known simply as Hozier, is one extended metaphor comparing a lover to religion. The single attracted attention after the release of its music video, which criticizes Russia's anti-LGBT policy.

This is a generic brand video (and it's hilarious)


Stock video provider Dissolve has taken the text of Kendra Eash's recent advertising takedown, «This Is a Generic Brand Video,» originally published by McSweeney's, and set it to actual stock video clips.

The results, narrated by Dallas McClain, are outstanding. You've seen all of this footage in ads from major brands. It's everywhere. And it's great that a stock video house would so gleefully celebrate the manipulations for which its offerings are generally used.

Watch above, and «have a great self-hating rest of your afternoon,» as AdWeek strikingly put it.

The Brander is a publication of the Branders Group