Everyday brand inspiration

Submission

 

 

In our journal, the empty space belongs to the most imaginative and inspiring brands. We'll point out which brands and ideas made us look and we will be happy if you'll share yours with us!

architecture meets yoga

17.04.2015

Summer is coming. New ways of getting in shape too. Urban yoga - a new beautiful approach to feeling and designing space, a philosophy of imagination, perception of space vs. human body. 

theurbanyoga.com

A beautiful photography series from NYC, Madrid, Paris, London, Ljubljana brings together architectural theory and the philosophy of Yoga. 

And yes. The model is actually an architect.

Stirred, shaken or art-crafted?

13.04.2015

How would you like your drink? Traditional japanese distilling company Suntory – renowned for its history and heritage in whiskey making – add a new dimension to the bartender's question. Despite their traditional status, the more than 100 year old brand decided to work with some of the latest technological systems for a recent campaign.

‘3D on the rocks‘ is a collection of CNC-milled ice cubes made especially for their product, intricately crafted in architectural, human and domestic shapes. the objects range from an astronaut to kinkaku-ji, a japanese temple, each sculpted from a single block of ice and carved into based on a three-dimensional render.

After-easter workout

07.04.2015

Too much chocolate? Shake it off!

Treat me like …

01.04.2015

… fire. One of our April tune treats for you that we'd like to share in full visual version too;) enjoy!

Turn your selfie into sound

25.03.2015

What if your face had a musical identity? What if you just find out on the The Lincoln Motor Company's music selfie experiment!

Each section of the face defines another dimension of the sound in the experiment's algorithm – the nose, for instance, controls percussion. Another controls bass. Another controls ambience, and so on. The experiment takes just a few minutes to complete, and it’s entertaining to see how your own selfie turns out!

If it helps the company to sell more cars, well... it certainly got them a huge amount of attention.

check out interactive version

and on behance

House of Car(d)s

16.04.2015

What testimonial campaign would you have guessed when thinking of Frank Underwood aka Kevin Spacey... a family car?...

Creating interactive artwork.

10.04.2015

If you’ve ever peeped a look at anything Aakash Nihalani has done, chances are you were mesmerized from the get-go. For his latest project, entitled Projections, the artist created a series of interactive video installations that fall in that category too because you won’t be able to stop staring at them.

This series shows geometric designs being projected onto a white wall, becoming an interactive canvas for the viewer. Using coding and motion software, a sensor follows the viewer’s hand movements and, in real time, the projected design springs to life. Once the onlooker starts to interact with the piece, the true personality of it comes through and you notice the unique sculptural quality that each one has. The result is unpredictable and only determined by human interaction. Take a look!

Love is a wild bird

04.04.2015

Stromae's latest tune «Carmen» seems vaguely familiar, because the track is a reworking of an operatic classic, the «Habanera» from Bizet's opera «Carmen».  «L'amour est un oiseau rebelle que nul ne peut apprivoiser,» the seductive Carmen sings: «Love is a wild bird that no one can tame.» In his song, Stromae twists Carmen's metaphor into a piercing commentary on one of the biggest forces in contemporary life.

The video was directed by the Academy Award-nominated French comic artist, animator and director Sylvain Chomet, who directed the 2003 film «The triplets de Belleville» and 2010's «The Illusionist».

Maginspiration

30.03.2015

Some inspiration for a monday morning that will take you more than a klick to get fully inspired, it will take a few days!! until it is in your actual mailbox,  it's a printmagazine...

Mags, mags, mags – in our industry you sometimes wonder why people say "print is over" – since other than in the newspapers-industry where more and more papers get closed or shift digital, Magazines keep popping up like flowers in spring. And sometimes it is hard to distinguish the good from the bad at the newspaper-stand. 

Luckily there are the good ones, the real good ones, the ones that can not be replaced by digital platforms for moodboardresearch, inspiration on saturdays or a good read in your holidays. One of those is a relatively new magazine that we absolutely love – VIOLET. Successful publisher Leith Clark and Valentine Fillol-Cordier wanted to create an on-going dialogue between iconic women and notables of fashion, cinema and art. We think they succeeded.

Above all - we think they perfectly merged great content with even better visual inspiration.

A highly recommended read.

violetbook.co.uk (this is not the online version - there is only print:)

Our parliament's brand favorites

24.03.2015

From Kägi-Frett to Schellenursli...what's your favourite Swiss Brand?

Different members of the Swiss Parliament have made an exclusive selection of products for the pre-opening exhibition of the Swiss Brand Museum in the Swiss capital, Berne. The «Parts of Switzerland» will be offered for the first time in a Selecta vending machine. The members of the Swiss National Council and the Council of States have chosen their own personal «Part of Switzerland». As from 22 April 2015, visitors will enjoy a unique look at Switzerland as an industrial centre, with its innovative businesses, organisations and products, within the historical walls of the former customs office, which is under UNESCO protection.

http://swissbrandmuseum.com 

Coachella Street Style

14.04.2015

Is there any more fashionable music festival than Coachella? We don't think so. Summer beats. Beauties all around and the feeling of complete freedom. Reason enough to dress up like at no other place. Cheack out best of Coachella Street Style.

… and if you ask yourself where else then your mother's 70ies wardrobe you can get all these fancy parts... no worries. H&M captures the mood and has it ready-to-shop in an festival-inspired collection H&M loves Coachella.

Listen. Smile. Agree.

10.04.2015

rain works!

02.04.2015

With this on-off rainy weather we think it's time to appreciate the beauty of rain – and a few creative guys from Seattle thought the same. The aim of Rainworks is to create beautiful messages that appear only when it rains. «It's going to rain anyway. We want to make people smile on rainy days.»

We like!

rain.works

Don't worry, be happy… happy weekend!

27.03.2015

how to seduce with ephemeral interaction

23.03.2015

Bespoke New York design agency Sagmeister & Walsh makes the cloud infrastructure software company fugue stand out big time. "When learning about the software, what stood out to us was the importance of ephemerality, as the software replaces the need for maintenance of long-lived components in the cloud with automated regeneration of short lived ones", Walsh says.   

The makers of Fugue, a new software that simplifies the creation, operation, and regeneration of cloud infrastructure, wanted to disrupt stereotypical tech graphics. And Sagmeister & Walsh did it. The designers created a calligraphic identity, app, and animated logo that changes based on user data. This artful use of data visualization turns the branding into an interactive game. 

Be inspired.


The Brander is a publication of the Branders Group