Everyday brand inspiration




Mark Borthwick for Mykita


This is the dreamy short by photographer and musician Mark Borthwick for Mykita. Using amateur models, and no artificial lighting, styling or make-up enabled Borthwick to capture the intimate ambiance of a family photo album.

Which artists and filmmakers inspire your work?

All of my friends. My kids. I’m obsessed by their questions, their ideologies that lead the mind elsewhere, their changing views and their virgin eyes. They fill me with love.


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The Brander is a publication of the Branders Group