Branding know-how
A strong brand's success is backed by expertise, approach, style - in depth understanding. We put our finger on the primary concepts that are integrated into the strategy, the creation, and the professional management of brands.
Marketing
Marketing is a general term for all company measures targeted at increasing sales. In contrast to long-term and holistic branding oriented to all markets, marketing tends to be short-term and tactically implemented in order to react flexibly to market changes.
Monobrand
A monobrand presents itself on the market according to the principle of “one brand = one service.” The monobrand structure gives each individual brand in a portfolio an unmistakable brand identity with the goal of appealing to specific target groups. The company itself is active as a brand in the background (e.g. Procter & Gamble).
The Brander is a publication of the Branders Group
Branders is a specialized consulting agency for branding. We provide a full range of integrated brand consulting and creative services to help our clients create, build and revitalize their brands.
Branders Group AG
Rämistrasse 6
8001 Zürich
Switzerland
Phone +41 43 336 80 40
www.branders.ch
[email protected]
The Brander is a publication of the Branders Group
