Arts

The cultural sector is providing employment for increasing numbers of people from a variety of disciplines – art, music, multimedia, theater, film, design, architecture. Culture has become an economic factor – artists are turning into brands.

Öllerer – Handmade Musical Mastery

Hans Kirchhofer: “Our marketing strategy is simple: We build instruments that retain their value.”

MuseumsQuartier Wien

How Daniela Enzi and Andreas Miedaner created the cultural label MQ Wien to showcase other brands.

Red Hot Chili Peppers

After seasoning for over 25 years, the Red Hot Chili Peppers have grown just a bit milder.

The art magazine Parkett – the chicken or the egg?

Publisher Dieter von Graffenried and the journalistic venture that made art history.

Fefe Dobson – an outsider in brand territory

“It’s actually more fun not to be obvious.”

René Burri – “I’m Not a Purist”

Photographer René Burri about the brands “Magnum”, “Che”, and himself

“Let’s give it one more try!”

R.E.M. shows the kids how to make a hit record. Bass player Mike Mills gives us the necessary ingredients.