Lifestyle

Lifestyle refers to the way we live, our taste in leisure activities, or how we work. It connects people while setting them apart from the mass. One way oranother it is more than simply a style: it is about enjoyment and an attitude toward life.

Pedrazzini – Boat design that reflects glamorous sophistication

Claudio Pedrazzini merges Italian elegance with Swiss boatbuilding craftsmanship to create the perfect motorboat.

Simon Jacomet – highflier against the odds

Zai, the company with the perfectly formed skis, and its founder: A source of wonder to the design world – and a source of despair to the competition.