
Be it an old fashion that has been rediscovered or a style chosen at random, and then copied so often that it becomes a trend – or someone consciously aiming to create a brand. As trends and designs change at a breathless pace, in the fast-moving world of fashion, brands are often the only constant. Continue »

Thanks to all the animated guests, great chamapagne, and the tidbits by the nearby Kronenhalle, we spent a wonderful evening to celebrate The Brander's first birthday. Check out the snapshots by Cyrill Matter - and thanks again for joining us. It was great! Continue »

In our journal, the empty space belongs to the most imaginative and inspiring brands. We’ll point out which brands and ideas made us look and will feature some everyday brand inspiration from around the globe. And we will be happy if you'll share yours with us! Continue »

We have it all: a flat screen, a smartphone, a job, a car and an (unused) gym membership. More than enough. And yet, we still want more. More success, more money, more clicks, more “likes”, more friends. The urge to own and display our possessions is apparently unquenchable and has escalated into the burgeoning superficiality that rules our society today. Just stop to consider the absurdity of our pseudo-contacts with people on Facebook. People we don't even know, but with whom we are happy to Continue »

For centuries in the West, there was a figure in society who fulfilled a function that is likely to sound very odd to modern secular ears. He (there were no she's in the role) didn't sell you anything or fulfill any material need, he couldn't fix your ox cart or store your wheat, he was there to take care of that part of you called rather unusually 'the soul', by which we would understand the psychological inner part, the seat of our emotions and sense of deeper identity. Continue »
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