Bild/Picture Fashion brands

Fashion brands

Be it an old fashion that has been rediscovered or a style chosen at random, and then copied so often that it becomes a trend – or someone consciously aiming to create a brand. As trends and designs change at a breathless pace, in the fast-moving world of fashion, brands are often the only constant. Continue »

Bild/Picture Food brands

Food brands

The trend towards healthy and exclusive food products is again gaining in importance and will soon become a billion-dollar market. Increasingly, consumers are opting for authentic brands that deliver what they promise. We will be presenting a continuous selection of exciting and unique food brands. Continue »

Bild/Picture Journal


In our journal, the empty space belongs to the most imaginative and inspiring brands. We’ll point out which brands and ideas made us look and will feature some everyday brand inspiration from around the globe. And we will be happy if you'll share yours with us! Continue »


Identitiy works

The basses are booming, the ice cubes clinking noisily; it’s much too loud for small talk so what do you shout back at the person who asks you: “And who are you?” How do you define yourself? Family status? Lifestyle? Profession? And do people actually bother to remember any of these exchanges? Probably not, because interesting people don’t need words to stand out. We discern the facets of a person’s personality by the way they handle themselves and interact, the way they dress and how... Continue »


Michèle Roten – Bschüssig Spaghetti, Aromat, Maggi (All together please)

Like most children, I had a strong aversion to certain foods. Top of my “I’ll-die-if-I-have-to-eat-that” list (I actually wrote one) were potatoes in any form, all other vegetables, cheese, and meat of all sorts. Except hot dogs. And fish. And most kinds of fruit. Rice was a difficult issue, too. As were mushrooms. To make a long story short: All I ate was pasta. Continue »

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The Brander is a publication of the Branders Group