Bild/Picture Fashion brands

Fashion brands

Be it an old fashion that has been rediscovered or a style chosen at random, and then copied so often that it becomes a trend – or someone consciously aiming to create a brand. As trends and designs change at a breathless pace, in the fast-moving world of fashion, brands are often the only constant. Continue »

Bild/Picture Food brands

Food brands

The trend towards healthy and exclusive food products is again gaining in importance and will soon become a billion-dollar market. Increasingly, consumers are opting for authentic brands that deliver what they promise. We will be presenting a continuous selection of exciting and unique food brands. Continue »

Bild/Picture Journal

Journal

In our journal, the empty space belongs to the most imaginative and inspiring brands. We’ll point out which brands and ideas made us look and will feature some everyday brand inspiration from around the globe. And we will be happy if you'll share yours with us! Continue »

Editorial

Let’s go globocal!

Do you prefer to buy local produce? Is so, you’re neither an oddball nor a goody two-shoes, instead you’re right on track with the latest trends. Crisp lettuce exclusively from Marco, the guy we went to school with and who now grows organic vegetables. And ski socks, a freshly knitted pair each year, only from Milena, the art student with the enormous pair of horn-rimmed glasses. Today, in just almost everything we buy, what really counts is authentic provenance or a personal connection. Continue »

Column

My Brand – Levi's

To tell the truth, I'm not a big fan of brands. I prefer NOT having things. No thanks, I'd rather not have an iPhone, or carry a Samsung or ITC tracking device with me everywhere I go. No sir, not me! Nor do I want to be seen with an IWC Portuguese on my wrist, and I'd be embarrassed to own a BMW Cayenne. I don't feel the urge to drink Perrier either, tap water will do me fine, thank you. Basically, I don't need any brands in my life. There is one though, that means a lot to me. Continue »

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The Brander is a publication of the Branders Group