
Be it an old fashion that has been rediscovered or a style chosen at random, and then copied so often that it becomes a trend – or someone consciously aiming to create a brand. As trends and designs change at a breathless pace, in the fast-moving world of fashion, brands are often the only constant. Continue »

The trend towards healthy and exclusive food products is again gaining in importance and will soon become a billion-dollar market. Increasingly, consumers are opting for authentic brands that deliver what they promise. We will be presenting a continuous selection of exciting and unique food brands. Continue »

In our journal, the empty space belongs to the most imaginative and inspiring brands. We’ll point out which brands and ideas made us look and will feature some everyday brand inspiration from around the globe. And we will be happy if you'll share yours with us! Continue »

Shades of gray are seldom unfashionable and currently quite trendy, especially in the field of literature. Generally I find gray has a lot going for it. Classical and unassuming, even in the opinion polls gray zones do not reflect indecisiveness, but simply highlight the number of those whose views are neither entirely black nor white. But in one area I find it extremely hard to become enthusiastic about grayness at all. I’m referring to the blurred boundaries Continue »

When, as a child, I went with my parents to visit family friends on Sundays, an event that occurred more frequently than I would have liked, I knew from the outset that during the critique, which inevitably followed the visit, the host family’s sofa set would play a central role. The quality of the sofa set closely linked to the standing the family accorded them- selves. "Did you notice? The armchair was worn, the sofa wobbled and the furniture was old." Unmistakable signs that Continue »
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